Everything you need
to excite your customers.
With over 30 years experience in the printing industry at both sides of the table, Maqenta brings the knowledge and the network to your business to find better ways to drive profits.
We do that by applying a thorough process to analyse your products, solutions and customers and bring tangible answers to questions that you even didn't know you had.
With the Maqenta approach we aim to deliver results with a creative twist. Not as a one-off but as an ongoing stream of activities that all get translated into the right message that brings you closer your goals.
The world is going digital. Where does print fit in that trend? Or, more important, how do your expertise and products align with this new reality? We have strong analysis tools to build a 360° picture to help you to quickly identify new opportunities or new ways to boost your existing strengths.
After defining the opportunities for short term and long term, it is time to define an ongoing stream of activities that brings you faster success.
For each activity a clear goal is set and a first draft of the content is created.
As our key objective is to align sales results with marketing efforts, it is important to train the sales on the content. What is the story? How do we deliver it? And why do we believe this is the right way forward? The feedback in this phase is important to streamline and finalise the content.
When it is time to bring your concepts to market, the fun really begins. Story telling, webinars, events, collaterals, VR, AR, white papers, press releases...
All options are open and together with you we decide the best way forward with a proper return on investment. Maqenta can even help you in creating the actual content.
Maqenta is about printing. Or more precise: about the Communications Industry. Whether you are a vendor of hardware, software or services or a printing company, with our knowledge, experience and services we work together with you towards a successful future.
So many sales people, so many stories they are telling. Some are more successful than others. By listening to all their stories and talking to your customers, we find the perfect concept to pitch.
Sales training, product training, concept training: creating the content is one, delivering it is another profession. We can create trainings as well as deliver (pre-existing) trainings to create a flexible capacity that can be scaled as needed.
A filled pipeline with sales opportunities is key to success. That is no rocket science. But did you ever analyse your funnel? Are there enough incoming opportunities? Or is there a challenge in progressing them through the process. We can help you to create a more healthy sales process.
Everyone does it when introducing a new product: we describe the features and then wait for the fish to bite. And if they don't? We smash the price or use 1 or 2 other tricks that are not especially helpful in creating a sustainable business.
Let's have a look what your offering really brings to the table for your target customers.
Events and customer meetings are key to success. But finding a location and ordering drinks and food are not enough. Also for events it is important to have the right content, with the right story to balance education with entertainment. All aimed at impressing your customers and progressing them to the next level of your relationship with them.
Recent times have proven it: Business is vulnerable and sometimes you need someone to temporarily step into your company. Maybe covering for sick-leave, maybe for a special project where a (virtual) team needs to be managed.
With the right skills and experience, we bring you a quick start to your desired goals.
Magenta,
A colour that our eyes actually cannot see.
It is entirely made up by the brain when we see something that equally reflects red and blue light.
It is an interesting thought that when we look at things that are on both ends of the visible spectrum, our subconscious brain starts filling in for us.
Would it be possible to find success in the middle of the extremes sales and marketing?
Marketing,
Some people believe that Marketing and Sales are closely related. Nothing is less true than that!
Worst case, they're each others nemesis. Best case they are the opposite sides of the same coin. Imagine the power of finding ways to keep the 2 in balance!
Sales actually following the right storyline because they know it will lead to a profitable business and marketing actually generating leads that are valuable and qualified.
Quality,
In everything we do, we strive for quality. And quality is not the same as perfection. So, we are not looking for the perfect picture or the perfect choice of words. No, we are looking for an integrated storyline that fits and resonates. And with all the necessary tools. From content to website, from message to event. That is what defines quality for us.